IBM Report Incumbents Strike Back

This report is IBM's third cross-C-suite Study and the 19th edition in the ongoing series of CxO studies developed by the IBM Institute for Business Value (IBV). We now have collected data and insights from more than 40,000 interviews dating back to 2003. We reinvented the program to collect data and publish findings throughout the year. This report was authored in collaboration with leading academics. Here, we present the culmination of our key findings of CxO insights, experiences and sentiments.

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