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Bernd Schmitt
Bernd Schmitt

Robert D. Calkins Professor of International Business Columbia Business School

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Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York and faculty director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. Professor Schmitt is also a visiting professor at Nanyang Business School in Singapore advising and leading projects for its Institute on Asian Consumer Insight (ACI).

He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), Big Think Strategy (2007), Happy Customers Everywhere (2012), and The Changing Face of the Asian Consumer (2014).​